One brand, used the same way every time.
This design system is the single source of truth for how Tristar Physical Therapy looks and sounds. It holds the brand foundations (color, type, spacing), the logo, and every ready-made asset — from business cards to the careers kit. Use it so everything we put out feels unmistakably Tristar, and keep it current so it never drifts.
What this is (and isn't)
A design system is more than a logo folder. It's the rules plus the parts — so anyone can build something new and have it match everything else.
✓Use it to
- Pull a ready-made asset (card, flyer, email) and fill in your details.
- Grab exact brand colors, fonts, and the logo for a vendor or print shop.
- Build something new that instantly looks on-brand.
- Check the right way to use the logo, voice, and color.
✕Don't
- Recolor the logo or invent new brand colors.
- Swap in off-brand fonts (Arial, Times, etc.).
- Rebuild an asset from scratch when one already exists here.
- Let one-off files drift — update the system instead.
What's inside
Everything is organized into groups. Open the Design System tab to browse them all as cards.
◆Brand
The identity layer — logo lockups, the brand showcase, voice, values, and core brand pages.
●Colors
The full palette — Tristar Orange, charcoal, the warm-grey ramp, and extended accents for charts.
AType
The two brand fonts and the type scale — Dutch 801 display italic + Inter.
▦Spacing
Radii, shadows, and the 4-point spacing grid that keeps layouts consistent.
▢Components & UI Kits
Reusable UI pieces plus the marketing-site and patient-portal kits.
✦Applications
Ready-to-use materials: business cards, stationery, referral forms, careers kit, product catalog, lobby loops.
The basics worth knowing
You don't need to memorize anything technical. Just keep these four in mind and everything you make will feel like Tristar.
●Our colors
Orange is the star, on a charcoal-and-grey background. Use these exact colors — don't invent new ones.
AOur fonts
The slanted serif (Dutch 801) is for big headlines and the logo wordmark. The clean font (Inter) is for everything else. Avoid Arial, Times, etc.
✎Our voice
Warm, direct, and honest — like a real person, never corporate. Lead with the point. The Brand Voice Guide has examples and a ready-to-paste cheat sheet.
▣Our look
Real clinic photos (not stock), generous white space, and the tristar mark. When in doubt, copy the spacing and style of an existing piece.
Logo rules
The mark is the most-seen part of the brand. Pick the lockup with the highest contrast for its background.
✓Do
- Full color on white or light backgrounds.
- Full-color-on-black or orange / white on dark backgrounds (transparent, no black box).
- White on orange or busy photos.
- Keep clear space equal to the height of the tristar all around.
✕Don't
- Recolor, stretch, rotate, or add effects to the mark.
- Place the full-color logo on a busy or low-contrast background.
- Use a logo with a baked-in black box on a colored background.
- Recreate the wordmark in a different font.
Applying the brand to something new
The fastest path is almost always to start from an existing asset.
- Look for an existing asset first. Card, flyer, email, form — if it exists, duplicate it and change the content. Don't rebuild.
- Start from a template if it's genuinely new — the Website Template or Header & Footer Template already carry the right colors, fonts, and logo, so you just add your content.
- Use the right logo for your background (see Logo rules).
- Write in the brand voice — warm, direct, honest. The Voice Guide has a cheat sheet.
- Include the essentials where relevant: the 8 locations, the one phone number (423) 317-7772, and the scan-to-schedule or scan-to-refer QR.
- Compare it side-by-side with an existing asset before you ship. If it looks like it belongs, it's right.
Need a change or something new?
You don't have to be a designer. The key is to change things in one place — the system — so every asset stays consistent, instead of editing scattered copies that drift apart.
- Just describe what you want. “Make the orange a little brighter,” “add our new Knoxville location,” “I need a flyer for a flu-shot clinic” — plain English is enough, and it'll be built against the system for you.
- For a quick content fix (a typo, a phone number, swapping a photo), edit the asset directly and save — but if that detail appears on other pieces too, flag it so they all get updated.
- New materials get added to the library so everyone can find them later in the Design System tab, grouped with similar items.
- When real info changes — an address, phone, or hours — say so, and it gets updated everywhere it appears, not just one page.
- Always start from the system, not a saved copy on someone's desktop. Old copies are how a brand slowly drifts off-look.
Jump to the key assets
The pages you'll reach for most.